Facts

• Segment: Service
• Country: US
• Website: https://www.10beauty.co/

Profile sections

• Summary
• Market context
• Products
• Facts
• Funding
• Investors
• Events
• Relationships
• Customers and deployments
• Sources

Summary

10Beauty builds robotic manicure systems for beauty retail and salon environments. Its July 2026 financing announcement said deployment agreements covered about 850 machines across partners including Ulta Beauty and Nordstrom.

Market context

10Beauty develops robotic manicure hardware and software for consumer beauty-service deployments.

Products

• Robotic Manicure System - 10Beauty

Facts

• Website: https://www.10beauty.co/
• HQ: US
• Segment: Service
• Known funding rounds: 2

Funding

• 2026-07-01 - Funding round - $24M - 10Beauty raises USD23.5M to expand robotic manicure deployments - source: businesswire.com
• 2024-02-06 - Series A extension / equity financing - $38M - 10Beauty secures $38M financing for autonomous manicure machines - source: prnewswire.com

Investors

• Story Ventures - Lead - Vc - 1 funding event - first seen 2026-07-01
• Imaginary Ventures - Participant - Vc - 1 funding event - first seen 2024-02-06
• Lerer Hippeau - Participant - Angel / Individual - 1 funding event - first seen 2024-02-06
• Red Sea Ventures - Participant - Vc - 1 funding event - first seen 2024-02-06
• Shine Capital - Lead - Vc - 1 funding event - first seen 2024-02-06

Events

• 2026-07-01 - Funding - 10Beauty raises USD23.5M to expand robotic manicure deployments - The round was led by Story Ventures and brought total funding above USD70M.
• 2025-11-13 - Deployment - 10Beauty launches robotic manicure system at Ulta Beauty - The system performed polish removal, nail filing, cuticle care, color application, top coat, and drying.
• 2024-02-06 - Funding - 10Beauty secures $38M financing for autonomous manicure machines - The financing included a $17 million Series A extension led by Shine Capital.

Relationships

• investor - Story Ventures was named as an investor in the financing round.
• retail launch site - 10Beauty launched its robotic manicure system at an Ulta Beauty location in Braintree, Massachusetts.
• early enterprise customers - 10Beauty disclosed pre-sale agreements for its first 1,000 robotic manicure machines.
• lead investor - Shine Capital led the 10Beauty Series A extension.
• enterprise customer - Nordstrom was named among 10Beauty initial enterprise customers.
• enterprise customer - Ulta Beauty was named among 10Beauty initial enterprise customers.

Customers and deployments

• Named Retail Deployment Site - 1 named retail deployment - 2025-11-13 - Ulta Beauty - retail beauty services - 10Beauty launched its robotic manicure system at an Ulta Beauty location in Braintree, Massachusetts. The di…