Facts

• Segment: Development Platform
• Country: Australia
• Website: https://www.agriautomation.com.au/

Profile sections

• Summary
• Market context
• Facts
• Context / Market Position
• Events
• Team
• Relationships
• Context tags
• Sources

Summary

Agri Automation develops robotics and automation systems for agricultural work. Its profile should stay tied to specific farm tasks, products or deployments when available, covering field, livestock or greenhouse workflows where automation reduces manual labor and improves consistency.

Market context

Agri Automation is relevant less as a proprietary robot developer and more as a practical deployment channel for agricultural autonomy in Australia and New Zealand. Its value is in translating global ag-robotics products into real farm use cases, distribution, support, and regional implementation. Distributes, integrates, and supports agricultural automation and robotics technologies. Does not appear to position itself primarily as a proprietary robot OEM.

• Capability: Autonomous tractor and implement automation Agricultural robotics deployment and support Farm workflow automation Precision agriculture systems integration
• Strategic position: Regional commercialization and deployment layer for agricultural robotics and autonomy in Australia and New Zealand

Facts

• Website: https://www.agriautomation.com.au/
• HQ: Monarto South, Australia
• Segment: Development Platform

Agri Automation robotics and automation market context

Australian agri-tech company focused on bringing automation, autonomy, and robotics solutions into agriculture, horticulture, and viticulture. Operates as a commercial deployment and integration layer, supplying and supporting technologies such as autonomous tractor retrofits, field robots, and related farm automation systems. Agri Automation is relevant less as a proprietary robot developer and more as a practical deployment channel for agricultural autonomy in Australia and New Zealand. Its value is in translating global ag-robotics products into real farm use cases, distribution, support, and regional implementation.

• Target environment: Robotics-adjacent hardware, software, services, manufacturing, deployment and automation environments.
• Deployment model: Robotics-adjacent model based on supplying technology, services, components or integration capacity to automation markets.
• Customer context: Robot builders, automation buyers, integrators, industrial customers and teams needing robotics-adjacent capability.
• Workflow context: Technology integration, deployment support, customer workflows, system operation and robotics-adjacent automation tasks.
• Commercial maturity: Commercial deployment and integration company for agricultural autonomy in Australia and New Zealand. Scaling depends on farm ROI, support quality, local conditions and translating global ag-robotic…
• Market position: Robotics-adjacent company tracked for its role in automation markets and enabling technology.
• Adoption constraints: Adoption depends on customer validation, integration effort, reliability, cost, support and evidence that the capability improves real workflows.
• Adjacent context: Robotics components, automation software, system integration, manufacturing, deployment services and enabling infrastructure.
• Source confidence: medium

Events

• 2025-10-09 - Partnership - Agri Automation joins Marlborough UV-C powdery mildew project with Whitehaven Wines - Bragato Research Institute partnered with A Lighter Touch, Whitehaven Wines, and Agri Automation on a Marl…
• 2024-11-29 - Partnership - Agri Automation supports New Zealand UV-C grape and summerfruit trials - A Lighter Touch said Agri Automation would supply Burro robot and UVEX-linked trial hardware for new New Zealand UV-C d…
• 2024-10-28 - Partnership - Agri Automation and GEODNET collaborate on RTK services in Australia and New Zealand - GEODNET and Agri Automation announced a collaboration for RTK services in Australia and New Zealand
• 2024-10-16 - Demonstration - Agri Automation joins UVEX-Burro vineyard trial at Best's Sugarloaf Creek - Agri Automation participated in a trial at Best's Sugarloaf Creek combining the Burro autonomous robot with UVEX U…
• 2024-09-05 - Demonstration - Agri Automation demonstrates GOtrack and Burro at Wine Australia agtech days - Wine Australia's agtech demonstration days featured Agri Automation's GOtrack and Burro systems in live vineyar…
• 2024-03-25 - Partnership - Integrape partners with Agri Automation for autonomous vineyard surveys - Integrape partnered with Agri Automation to supply a self-driving Burro robot for automated vineyard surveying in Hawk…

Team

• Cam Clifford - CEO
• Jamal Clifford - Sales Specialist

Relationships

• GEODNET - deployment_partner - Agri Automation and GEODNET collaborate on RTK services in Australia and New Zealand. The partnership expanded GEODNET's agricultural robotics and precision-ag footprint in the region and…
• partner - A Lighter Touch Marlborough UV-C powdery mildew project with Agri Automation.
• technology_partner - Agri Automation has a public partnership relationship with Integrape.
• partner - Agri Automation has a public partnership relationship with Bragato Research Institute.
• partner - Agri Automation has a public partnership relationship with Summerfruit New Zealand.
• deployment_partner - Agri Automation has a public partnership relationship with Whitehaven Wines.

Context tags

• Agriculture automation supplier - Peer Group
• Agriculture process automation - Workflow
• Agriculture automation - Stack Layer
• Agricultural operations - Customer Environment