Facts

• Segment: Service
• Country: China
• Founded: 1984
• Website: https://www.haier.com/global/

Profile sections

• Summary
• Market context
• Products
• Facts
• Context / Market Position
• Events
• Team
• Context tags
• Sources

Summary

Haier Group operates a major smart-home, appliance and industrial technology business, with HIVA Robotics as its embodied-intelligence and humanoid robotics arm. HIVA develops Haiwa, a full-size humanoid robot aimed at service, manufacturing and household scenarios.

Market context

Haier matters because it brings consumer-appliance scale, smart-home distribution and strategic backing into home robotics, giving its humanoid work more ecosystem leverage than a standalone demo project. Haier Group (HIVA Robotics) supplies robotics-adjacent hardware rather than complete robot platforms. Haier Group (global home appliance manufacturer) partnership with ROBOTERA for humanoid robotics; HIVA Haiwa is customized ROBOTERA Q5 base.

• Capability: remote teleoperation for machine learning/data accumulation cloud-assisted AI for autonomous operation (in development) Haier Smart Home cloud integration deep appliance integration for coordinated tasks imi…
• Strategic position: smart home ecosystem integration AI Vision appliance control (refrigerators, ovens, washing machines) IoT platform (32% engagement growth YoY) partnership with ROBOTERA for embodied int…

Products

• HIVA Haiwa

Facts

• Website: https://www.haier.com/global/
• HQ: Qingdao, China
• Founded: 1984
• Segment: Service

Appliance-backed home humanoid program

Haier's HIVA Robotics program develops Haiwa, a wheeled domestic humanoid robot for household chores and smart-home appliance interaction.

• Target environment: Homes, kitchens, laundry areas, smart-home environments and domestic service robot settings.
• Deployment model: Appliance ecosystem robotics development linked to Haier's smart-home and household device base.
• Customer context: Future home users, smart-appliance customers, domestic service robot buyers and Haier ecosystem users.
• Workflow context: Household chores, appliance operation, laundry handling, cooking support, cleaning and smart-home coordination.
• Commercial maturity: Early prototype-to-commercialization program with Haiwa positioned inside Haier's appliance and smart-home ecosystem. Scaling depends on household task reliability, appliance integration, price, pri…
• Market position: Appliance manufacturer extending smart-home control and household hardware into domestic humanoid robotics.
• Adoption constraints: Adoption depends on task reliability, home safety, appliance integration, price, maintenance, privacy and consumer trust.
• Adjacent context: Adjacent context includes household humanoids, smart-home robotics, appliance-integrated robots and domestic service automation.
• Source confidence: medium

Events

• 2025-03-19 - Capability - Haier Smart Home unveils AI-driven home service robotics roadmap at 2025 Ecosystem Conference - The 2025 Haier Smart Home Ecosystem Conference outlined faster work on home service robots inside…
• 2025-03-06 - Market Signal - Haier chairman publicly backs embodied-intelligence development tied to home-service robot scenarios - Haier's 2025 Two Sessions microsite tied faster embodied-intelligence work to household…

Team

• Zhou Yunjie - Chairman and CEO - Zhou leads Haier Group, relevant to smart-home, logistics and robotics-adjacent appliances/automation.

Context tags

• Factories - Customer Environment
• Robot arm OEM - Stack Layer
• Chinese industrial robot arm builder - Peer Group
• Industrial arm factory tasks - Workflow