SoftBank Robotics

SoftBank Robotics develops and commercializes service robots for business, education and hospitality environments. Best known for Pepper, NAO and Whiz, the company focuses on human-robot interaction, cleaning automation and robots that work in public-facing indoor spaces.

Market context

Its Whiz platform shows service robotics moving into repeatable facilities work, where cleaning coverage, fleet management and autonomy reliability matter.

Facts

Website: https://us.softbankrobotics.com/
HQ: Tokyo, Tokyo, Japan
Segment: Service

SoftBank Robotics role in commercial cleaning robots

Service robotics company; Whiz commercial vacuum product line. Whiz platform cites BrainOS power; product relationship with Brain Corp for autonomy stack.

Target environment: Hospitality, retail, commercial service, food operations, cleaning, public-facing environments and routine support workflows.
Deployment model: Service-robotics model built around autonomous cleaning hardware and recurring facility workflows.
Customer context: Facility managers, retailers, offices, airports, hospitals, cleaning contractors and commercial venues.
Workflow context: Facility cleaning, route coverage, fleet management, service support, commercial vacuuming and building operations.
Commercial maturity: Established service robotics company commercializing Whiz commercial cleaning robots and related facility automation.
Market position: Service robotics company commercializing Whiz autonomous vacuum robots for commercial facilities.
Adoption constraints: Adoption depends on cleaning reliability, maintenance, venue fit, fleet uptime, operator acceptance and cost savings.
Adjacent context: Service robots, hospitality automation, food robotics, cleaning robots, customer-facing robots and commercial automation.
Source confidence: medium

Events

2026-06-18 - Partnership - SoftBank Robotics to install Pepper+ at Tokyu relark Izu-Kogen - Pepper+ will provide facility guidance and tourism guidance at the Izu-Kogen station-adjacent lounge. The robot supports Japanese, English, Chinese and Korean and uses generative AI with video-analysis technology for customer interaction. The event adds concr…
2026-05-01 - Product Launch - SoftBank Robotics brings STEAMA and FLAMA autonomous cooking robots to the United States - SoftBank Robotics announced that autonomous cooking robots STEAMA and FLAMA would debut in the United States. The systems sit in SoftBank Robotics' food-service automation lane for commercial kitchen workflows. The U.S. launch expands the company's autonomous…
2019-11-19 - Product Launch - SoftBank Robotics launches Whiz autonomous sweeper in North America - Whiz launched in North America at ISSA Show North America. Whiz is a commercial-grade autonomous vacuum sweeper. The launch paired SoftBank Robotics America with ICE Robotics as distribution partner.

Context tags

Vision sensor supplier - Stack Layer
Mobile robot OEM - Stack Layer
Service robot OEM - Stack Layer
Autonomous facility cleaning - Workflow
Commercial facilities - Customer Environment
Service cleaning robot builder - Peer Group

SoftBank Robotics canonical Korthos profile