Lely

Lely develops robotic and data-driven systems for dairy farms. Its portfolio automates milking, feeding and barn cleaning while farm-management software helps producers monitor individual animals, herd health and daily operations.

Facts

Segment: Agricultural Robotics
Country: Netherlands
Founded: 1948
Website: https://www.lely.com/

Market context

Comparable profiles and adjacent companies connected by shared workflow, capability, or stack position.

VitiBot - comparable profile - peer: Agriculture Robotics Builder
Sabi Agri - comparable profile - peer: Agriculture Robotics Builder
Ekobot - comparable profile - peer: Agriculture Robotics Builder

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Timeline

2025-06-24 - Product Launch - Lely launches Astronaut A5 Next, Astronaut Max and Lely Hub - Astronaut A5 Next updated Lely automatic milking system for future-proof robotic dairy operations. Astronaut Max and Lely Hub extended the release beyond hardware into connected and resilient farm operations. The launch gives Lely a current multi-product… - source: lely.com
2024-09-10 - Product Launch - Lely launches Juno Max autonomous feed pusher for large-scale farms - The product extended Lely feed automation beyond existing Juno systems into larger barns and wider farm layouts. Lely positioned Juno Max around autonomous feed pushing that helps keep feed available and reduce manual labor. The launch adds a farm-robotics… - source: lely.com

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Team

Gijs Scholman - Chief Commercial Officer - Scholman leads commercial execution for Lely dairy-farm automation, including global sales channels and farmer-facing robotics adoption.
Andre van Troost - Chief Executive Officer and Chairman of the Executive Board - Van Troost leads Lely across dairy robotics, farm-management software, autonomous milking, feeding, manure, and barn automation systems.
Maartje Bouvy - Chief Financial Officer - Bouvy leads finance for Lely as the company invests in dairy robotics, software, services, and global farm-automation growth.

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