Samsung Electronics

Samsung Electronics is a global electronics and semiconductor company with robotics exposure spanning home robots, manufacturing automation and embodied AI. In July 2026 it created the CEO-led Robotics eXperience (RX) division to centralise robotics strategy, core technology and commercialisation, with overseas research hubs planned in the United States, China and Japan.

Facts

Segment: Development Platform
Country: South Korea
Founded: 1969
Website: https://www.samsung.com

Market context

Samsung is not a pure-play robotics company, but it is one of the largest consumer-electronics groups investing in robotics as an AI and smart-home interface, including its Rainbow Robotics stake.

Nori Robotics - comparable profile - peer: Consumer Robotics Platform
Matic Robots - workflow adjacency - workflow: Smart Home Robotics
Syncere - workflow adjacency - workflow: Smart Home Robotics

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Supply

Jio Robot - Inbound - Robot Platforms - Jio Robot delivered Mobile Worker autonomous mobile robots to a Samsung Electronics overseas production base - source: mk.co.kr
Zio Robot - Inbound - Deployment - Zio Robot Mobile Worker systems are deployed at Samsung Electronics sites for industrial and manufacturing logistics - source: neobatterymaterials.com
DJI - Outbound - Compute & Control - Samsung Electronics eMMC flash memory is used in DJI's Mavic 3 Pro drone main-board compute stack - source: ifixit.com

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Timeline

2026-07-21 - Org Change - Samsung creates CEO-led Robotics eXperience division - RX consolidates Samsung's robotics strategy, core technology and commercialisation under a CEO-led organisation. Samsung plans overseas robotics research hubs in the United States, China and Japan. Humanoid robots are initially targeted at Samsung… - source: newswire.co.kr
2026-07-16 - Deployment - Jio Robot supplies Mobile Worker system to Samsung overseas factory - The supplied platform combines modular autonomous mobile bases with configurable payloads and manipulation hardware. The overseas delivery follows use on a domestic mass-production line in the prior year. The event supports commercial factory deployment; the… - source: mk.co.kr
2025-01-06 - Product Launch - Samsung unveils Ballie AI companion robot at CES 2025 - Samsung unveiled Ballie during its CES 2025 activity. The company positioned the robot around home AI interaction, assistance and connected-device control. - source: news.samsung.com

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Team

Kyung Kye-hyun - Co-CEO - Represents Samsung senior corporate robotics push after the Rainbow Robotics investment.

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Relations

Rainbow Robotics - Parent Company - Samsung Electronics moved to raise its Rainbow Robotics stake to 35% and consolidate Rainbow as a subsidiary.

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