Jan De Coster introduces Steve for Brightfish
Jan De Coster introduced Steve, a commissioned wheeled character robot designed to host cinema events and support Brightfish campaigns.

Evidence notes
- Brightfish asked De Coster to build Steve after the character concept emerged in spring 2013.
- The finished robot was designed as an event host that could move through venues and conduct operator-mediated conversations.
- Brightfish planned to deploy Steve in Belgian cinema campaigns during 2015, tying the commission to a defined public-facing role.
Company context
Slightly Overdone is Jan De Coster's one-person Mechelen studio, founded in 2009, for social robots, interactive installations and human-robot interaction. De Coster designs and builds expressive robot characters and provides humanoid customisation, prototyping and embodied-AI design services.