Eatsa relaunches as Brightloom with Starbucks technology partnership
Eatsa adopted the Brightloom identity and partnered with Starbucks to commercialize restaurant ordering, loyalty and customer-engagement software.
Verified eventBrightloomJul 22, 2019
Evidence notes
- Brightloom unveiled its new identity and software-platform strategy on July 22, 2019.
- Starbucks agreed to license selected digital-flywheel technology, take an equity stake and receive a seat on Brightloom's board.
- The partnership shifted the former automated restaurant operator toward providing digital ordering, loyalty and customer-engagement tools to restaurant brands.