Sereact and Zalando establish strategic apparel-returns automation relationship

Jul 20, 2026 · Partnership · Sereact · Foundation Models

Zalando joined Sereact's Series B as a strategic investor and is working with the company on physical-AI automation for apparel returns.

Zalando became a strategic Sereact backer as the companies align around physical-AI automation for apparel returns.

Sereact company media
Company media · Sereact
  • Zalando's investment increased Sereact's Series B total to $116 million.
  • The target workflow includes opening parcels, extracting garments, inspection and folding.
  • Sereact reports more than 200 Cortex-powered systems live in Europe and over one billion production picks.

Sereact develops embodied AI software for robotic manipulation in logistics, warehousing, and industrial environments. Its Sereact Cortex platform enables robots to understand scenes, identify objects, and execute manipulation tasks without fixed object lists or rigid pre-programming.