AB Dynamics appoints Sarah Matthews-DeMers CEO

Dec 1, 2025 · Executive Hire · AB Dynamics · Automotive

Sarah Matthews-DeMers became Chief Executive Officer of AB Dynamics plc, succeeding Dr James Routh after previously serving as the group's Chief Financial Officer.

AB Dynamics company media
Company media · AB Dynamics
  • Matthews-DeMers took up the CEO role on 1 December 2025.
  • She joined AB Dynamics and its board in November 2019.
  • Routh stood down from the board on 30 November 2025 and remained through December for the handover.

AB Dynamics plc supplies automotive testing, simulation and measurement systems, including driving robots, ADAS platforms and driverless proving-ground controls.