General Motors begins receiving Noveon rare-earth magnets under multi-year agreement
Noveon began deliveries of U.S.-made sintered NdFeB magnets to General Motors in July 2025 under a multi-year supply agreement.
Evidence notes
- The magnets support components used in GM full-size SUVs and trucks.
- Noveon said production started immediately and deliveries began before the August announcement.
- The agreement establishes a live automotive shipment programme from Noveon's domestic manufacturing base.
Company context
Noveon Magnetics manufactures sintered NdFeB rare-earth permanent magnets and magnetic assemblies in San Marcos, Texas, using virgin or recycled feedstock.