Simbe

Market context

Simbe is one of the most established retail robotics companies, with Tally operating in live stores and turning shelf conditions into actionable data.

Products

• Tally 4.0

Facts

• Website: https://www.simberobotics.com/
• HQ: South San Francisco, United States
• Founded: 2014
• Segment: Consumer
• Known funding rounds: 1

Funding

• 2024-10-24 - Series C - $50 - Simbe raises USD 50M Series C for Tally retail intelligence - source: simberobotics.com

Investors

• Eclipse - Participant - Unknown - 1 funding event - first seen 2024-10-24
• Growth Equity at Goldman Sachs Alternatives - Lead - Vc - 1 funding event - first seen 2024-10-24
• Valo Ventures - Participant - Vc - 1 funding event - first seen 2024-10-24

Retail inventory robot company

Simbe develops Tally, an autonomous retail robot that scans shelves to track inventory, pricing, product location and compliance.

• Target environment: Grocery stores, retail aisles, supermarkets, pharmacies and large-format retail environments.
• Deployment model: Store intelligence platform using autonomous robots, computer vision and data products for retailers and brands.
• Customer context: Retailers, grocers, store operations teams, CPG brands and inventory-management teams.
• Workflow context: Shelf scanning, inventory tracking, pricing checks, out-of-stock detection, planogram compliance and retail data capture.
• Commercial maturity: Commercially deployed retail robotics company with Tally operating in live stores across multiple retail customers.
• Market position: Retail robotics company focused on shelf intelligence rather than warehouse automation or customer-facing service.
• Adoption constraints: Adoption depends on store layout, shopper acceptance, data accuracy, integration with retail systems, robot uptime and measurable inventory value.
• Adjacent context: Adjacent context includes retail inventory robots, shelf-scanning automation, store intelligence and computer-vision retail analytics.
• Source confidence: high

Events

• 2026-06-09 - Deployment - B&R Stores deploys Simbe Tally inventory robots in Nebraska - Tally captured shelf-level availability, pricing and product-placement data. The deployment targeted inventory tasks that can take store teams up to 30 hours per week. The rollout covered select B&R Stores locations in Lincoln, Nebraska.
• 2026-03-04 - Regulatory - Simbe's Tally robot receives UL 3300 certification - Simbe announced that Tally became the first retail robotics platform to achieve UL 3300 certification from UL Solutions. UL 3300 is a safety standard for service, communication, information, education, and entertainment robots operating in dynamic public envi…
• 2024-10-24 - Funding - Simbe raises USD 50M Series C for Tally retail intelligence - The Series C round totaled USD 50 million. The round brought Simbe's total capital raised to more than USD 100 million. Simbe said proceeds would support global deployments, broader retail offerings, and strategic growth.
• 2024-02-13 - Deployment - SpartanNash expands Simbe Tally to 60 additional stores - The expansion added 60 grocery stores to the Tally robot deployment. The robots support shelf intelligence and inventory visibility across SpartanNash retail operations. The deployment places SpartanNash's technology into commercial automation and autonomous-…
• 2023-03-14 - Deployment - BJ's deploys Simbe Tally robots across 237 clubs - The rollout covers 237 BJ's club locations. The Tally deployment supports shelf intelligence and inventory workflows in retail stores. The deployment places BJ's's technology into commercial automation and autonomous-system workflows beyond a lab-only setting.
• 2020-09-30 - Deployment - Schnuck Markets expands Tally deployment to 62 stores - The expansion covered more than half of Schnuck Markets stores. Tally supports shelf scanning and inventory workflows for the grocer. The deployment places Schnuck Markets's technology into commercial automation and autonomous-system workflows beyond a lab-on…

Team

• Brad Bogolea - Co-Founder & CEO

Supply chain relationships

• RealSense - Realsense D415/d435 Depth Cameras - Simbe uses RealSense D415 and D435 depth cameras to support Tally shelf scanning and inventory mapping.

Customers and deployments

• Named Customer Site - Tally robots deployed with B&R Stores in Nebraska - 2026-06-09 - B&R Stores - retail inventory scanning - B&R Stores deployed Simbe Tally shelf-scanning robots in Lincoln, Nebraska grocery stores.…
• Store Deployment Count - 60 additional SpartanNash stores - 2024-02-13 - SpartanNash - retail inventory scanning - SpartanNash expanded its Simbe Tally deployment to 60 additional stores after an initial pilot. - source…
• Club Deployment Count - 237 BJ's clubs - 2023-03-14 - BJ's Wholesale Club - retail inventory scanning - BJ's Wholesale Club deployed Simbe Tally robots across 237 clubs to support inventory and club operations. - source…
• Store Deployment Count - 62 Schnuck Markets stores - 2020-09-30 - Schnuck Markets - retail inventory scanning - Schnuck Markets expanded its Simbe Tally robot deployment to 62 store locations. - source posture: Customer…

Articles

• 2026-01-12 - Simbe Robotics is building Tally robots into retail shelf intelligence - BJ's chainwide Tally rollout, shelf scans up to three times per day, and Tally 4.0 give Simbe a retail inventory data layer. - Kortho…