Blue River Technology is building See and Spray into plant-level application

Blue River Technology product material records See and Spray use on more than 5 million acres in 2025. The same material states that adoption had grown 20 times since 2022 across 15 states, giving the system a field-scale operating record beyond a precision-ag demo.

Blue River says See and Spray reduced non-residual herbicide use by nearly 50 percent and saved about 31 million gallons in 2025. Those figures are company product claims, but they point to the economic surface: chemical savings, acres covered, and grower confidence in plant-level targeting.

See and Spray uses 36 cameras to scan more than 2,500 square feet per second at up to 16 mph. The system makes plant-level decisions in milliseconds on John Deere equipment across crops including corn, soybeans, wheat, canola, and sugarbeets.

Blue River was founded by Jorge Heraud and Lee Redden and later acquired by John Deere. That Deere context gives See and Spray a path through established farm-equipment distribution and service, while Blue River supplies the computer vision and plant-level targeting layer inside the machine.

The competitive field includes Verdant Robotics, Carbon Robotics, FarmWise, Ecorobotix, Greeneye Technology, Solinftec, and conventional sprayer upgrades from major equipment makers. Blue River?s distinction is John Deere integration: precision application is embedded into equipment channels growers already use.

Public material does not show customer-level acres, false-positive rate, service response time, crop-specific uptime, repeat purchase rate by farm, pricing, maintenance cost, customer retention, or verified herbicide savings by grower. The proof is large aggregate field use with manufacturer-backed distribution.

See and Spray tests whether plant-level perception can change the economics of broadacre chemical application. If Blue River keeps turning camera decisions into measurable herbicide savings at commercial acreage, precision spraying becomes less of an add-on and more of a default layer in farm equipment.

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