AiMOGA puts Mornine into Chery dealership service work

At the 2025 Chery Global Innovation Conference in Wuhu, AiMOGA showed Mornine doing car-retail work: presenting a vehicle, opening doors, guiding visitors and coordinating with the car interface. AiMOGA said the robot handled an autonomous presentation, vehicle explanation and car-machine collaboration demo. Chery International described broader user-summit use across presentation, guidance, water pouring and door-opening scenes.

Chery gives AiMOGA a first market

AiMOGA is incubated by Chery Group, which gives Mornine a customer environment most service-humanoid startups have to win from scratch. Chery has dealer showrooms, overseas launches, user events and cars that can be prepared for robot demonstrations. AiMOGA can test the robot around known products, known locations and staff who already handle customer questions every day.

Mornine is built for reception and customer interaction in structured indoor settings. The Mornine hardware package includes a 40-degree-of-freedom body, 168 cm height, 70 kg weight, RGB-depth and panoramic cameras, 3D lidar, a six-microphone array, support for 11 spoken languages, 1.5-second interaction response and a MoNet model with a listed 6B parameter scale. The specifications are company-reported, but they fit the retail task: speech, navigation, customer recognition, vehicle explanation and short physical interactions around a car.

Automotive infrastructure helps the robot

Chery can give Mornine more than a launch stage. Modern cars already carry screens, sensors, door controls, infotainment systems, product data and guided sales flows. AiMOGA can connect the robot to that environment through Chery work in intelligent cockpits, driver-assistance engineering, navigation and voice interaction. The robot still has to perform reliably, but the surrounding system is unusually prepared for a customer-facing robot.

AiMOGA makes its largest public claim around geographic reach. The company said during the Chery conference that Mornine had moved from concept to real-world deployment across more than 30 countries. Public materials still leave out active site counts, robot counts, average usage, uptime, support contracts and paid customer structure. Malaysia and Hong Kong have appeared in earlier partnership materials, but ordinary dealership evidence remains thin.

What would make the deployment claim stronger

Dealership service gives Mornine a concrete operating burden. The robot has to recognize people and vehicles reliably, avoid obstacles around customers, handle scripted and unscripted questions, coordinate with car doors and displays, and recover gracefully when a demo moves off plan. AiMOGA can strengthen the claim by publishing active-market counts, languages used in live showrooms, intervention rates, maintenance cadence and the tasks dealers keep using after launch events are over.

Mornine is strongest as a Chery-channel robot for now. The next evidence should come from ordinary showroom days, where the robot is judged by staff time saved, customer handling, reliability and repeat use.

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